以价格为导向的搜索,产品差异化和竞争
Martin Obradovits1, Philipp Plaickner2
1Department of Economics, University of Innsbruck, Universitätsstraße 15, 6020 Innsbruck, Austria.
概括
在在线市场中,企业可以
科学领域:
- 经济学 经济学 经济学
- 市场竞争市场竞争市场竞争
- 消费者行为 消费者行为
背景情况:
- 在线市场的消费者可以很容易地看到价格,但可能需要进一步检查产品.
- 在网上评估产品的适用性不仅仅涉及价格比较.
研究的目的:
- 分析产品差异化和搜索成本对市场竞争和结果的影响.
- 开发一个价格导向的消费者搜索的可操作模型.
主要方法:
- 消费者搜索行为的理论建模.
- 对平衡价格策略的分析.平衡价格策略的分析.
- 检查福利影响.
主要成果:
- 企业的平衡定价始终导致有效的消费者搜索.
- 显著的产品差异化可能会导致由于遗忘消费而导致福利损失.
- 降低搜索成本与更高,更不稳定的价格,更高的公司利和更少的销售相关.
结论:
- 虽然企业的定价可以优化搜索,但大量的产品差异化仍然会导致市场效率低下.
- 矛盾的是,降低搜索成本往往会减少消费者余.
- 市场结果对搜索成本和产品差异化之间的相互作用非常敏感.
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