持续访问菲律宾帕拉万岛行为的决定因素:整合不确定性减少理论和预期确认理论
Maela Madel L Cahigas1, Yogi Tri Prasetyo2,3, Reny Nadlifatin4
1School of Industrial Engineering and Engineering Management, Mapúa University, Manila, Philippines.
PloS one
|October 3, 2023
概括
这项研究表明,互动的不确定性,员工的态度和物理环境显著影响了帕拉万的旅游体验和价格接受. 这些因素,以及确认,最终推动旅游者的满意度和重复访问.
科学领域:
- 旅游管理 旅游管理
- 行为经济学是一种行为经济学.
- 心理学 心理学 心理学
背景情况:
- 帕拉旺岛是菲律宾全球公认的旅游目的地.
- 了解影响重复访问的因素对于可持续的旅游管理至关重要.
- 现有的研究缺乏对帕拉万岛游客行为的全面分析.
研究的目的:
- 确定影响巴拉旺旅游住宿中持续访问行为的关键因素.
- 应用不确定性减少理论 (URT) 和预期确认理论 (ECT) 来理解旅游决策.
- 分析环境因素,服务质量和游客满意度之间的关系.
主要方法:
- 使用基于共差的结构方程建模 (CB-SEM).
- 通过社交媒体向712名受访者进行了在线问卷调查.
- 结构方程建模 (SEM) 用于测试拟议的理论框架.
主要成果:
- 互动的不确定性对感知表现产生了积极的影响.
- 员工的态度和物理环境显著影响了服务体验和价格接受.
- 物理环境对价格接受有负面影响,而员工态度则对价格接受有积极影响.
- 感知到的性能和服务经验导致了积极的确认.
- 接受价格显著影响了游客的满意度,但确认没有直接影响满意度.
结论:
- 这项研究提供了对帕拉万岛游客行为的第一个全面分析.
- 整合URT和ECT为了解不同目的地的旅游行为提供了一个强大的框架.
- 针对互动不确定性和提高员工态度是改善旅游体验和鼓励重复访问的关键策略.
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