心理学家在哪里寻求临床决策的信息? 观众细分以指导传播策略
Nayoung Kwon1, Rebecca E Stewart2, Xi Wang3
1Department of Social and Behavioral Sciences, Harvard T. H. Chan School of Public Health, Boston, MA, USA.
Implementation research and practice
|October 4, 2023
概括
心理学家有各种各样的知识寻求行为,分为四个部分. 了解这些部分可以改善向临床医生传播基于证据的实践 (EBP) 材料.
科学领域:
- 心理学 心理学 心理学
- 医疗保健服务研究 医疗服务研究
- 临床心理学 临床心理学
背景情况:
- 观众细分确定子组以量身定制传播策略.
- 一项研究根据用于临床决策的知识来源对持执照的心理学家进行了细分.
- 这种细分为传播基于证据的实践 (EBP) 材料的策略提供了信息.
研究的目的:
- 根据他们寻求知识的行为来识别许可心理学家的不同子组 (部分).
- 了解这些细分在使用临床决策信息来源方面有什么不同.
- 为EBP材料提供量身定制的传播策略.
主要方法:
- 在美国心理学会 (APA) 授权的518名心理学家中进行了一项基于网络的调查 (2018-2019).
- 隐性类分析被用来识别基于十个二分法变量评估咨询的知识来源的细分.
- 分段的名字是根据它们最突出的特征命名的.
主要成果:
- 确定了四个受众群体:没有指导方针 (45%),研究驱动 (16%),渴望知识 (9%) 和没有评论 (30%).
- 分段在首选的知识来源,提供基于证据的创伤后应激障碍 (PTSD) 治疗类型以及对临床实践指南的态度方面存在差异.
- 对于 APA PTSD 临床实践指南的认识和使用意图在各个细分领域各不相同.
结论:
- 有执照的心理学家在寻求知识的行为和来源偏好方面表现出异质性.
- 不同的细分特征可以指导定制传播材料和策略.
- 量身定制的传播可以加强心理学家之间的EBP的实施.
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