乐观的叙事未来愿景:促进可持续 (塑料) 行为的沟通工具
Nicolas E Neef1, Selina Fußwinkel2, Claudine Roos3,4
1Department of Sustainable Development and Change, Institute of Education, Work, and Society, University of Hohenheim, Stuttgart, Germany.
Frontiers in psychology
|October 4, 2023
概括
未来的沟通愿景可以减少负面情绪,增加积极的情绪,促进可持续的塑料袋使用. 这项研究表明,乐观的愿景增强了行为控制和对环保实践的意图.
科学领域:
- 环境心理学 环境心理学
- 行为科学 行为科学
- 沟通研究 沟通研究
背景情况:
- 塑料污染是一个重大的全球挑战,需要改变行为干预措施.
- 利用未来愿景的沟通策略正在成为促进可持续实践的工具.
- 了解消费者行为对于解决塑料污染源至关重要.
研究的目的:
- 检查一个乐观的未来愿景沟通策略对南非一次性塑料袋消费的心理和情感影响.
- 为了比较一个乐观的未来愿景与现状表现对情绪状态,感知行为控制和行为意图的影响.
- 评估未来愿景沟通在促进可持续行为改变方面的有效性.
主要方法:
- 使用了事先注册的主题内设计.
- 参与者接受了两个叙事视频场景:一个描述了减少塑料袋使用的乐观未来,另一个展示了当前的现状.
- 评估了心理和情绪反应,感知到的行为控制和行为意图.
主要成果:
- 与现状相比,对乐观的未来愿景的暴露导致了积极情绪的显著增加和负面情绪的减少.
- 与乐观的未来情景的参与与更高的感知行为控制和更强烈的行为意图与可持续实践有关.
- 没有观察到责任感的显著变化.
结论:
- 乐观的未来愿景可以有效地影响个人的心理和情绪状态,作为可持续行为改变的有力工具.
- 这种沟通方法对促进塑料购物袋的可持续使用充满希望.
- 可以利用面向未来的沟通策略来鼓励支持环境的行为.
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