修改风险烟草产品索赔对消费者反应的影响
Andrew B Seidenberg1,2, Marcella H Boynton3,4, Noel T Brewer1,4
1Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA.
概括
修改风险烟草制品 (MRTP) 声明增加了尝试新产品的意愿,降低了感知风险,但可能会产生意外的健康光环效应. 监管机构应评估这些说法,以发现潜在的消费者误解.
科学领域:
- 烟草监管科学 烟草监管科学
- 消费者行为研究研究
- 卫生沟通健康沟通
背景情况:
- 美国烟草制造商可以向FDA申请修改风险烟草制品 (MRTP) 索赔.
- 了解MRTP索赔特异性和内容的影响对于监管决策至关重要.
- 需要进行研究来确定MRTP声称是否会产生"光环效应",消费者可以推断出超出所述声称的好处.
研究的目的:
- 检查MRTP索赔特异性和内容对消费者认知和行为的影响.
- 调查MRTP声明是否会产生意外的光环效应.
主要方法:
- 这项研究涉及3161名美国成年吸烟者.
- 参与者被随机分配,查看几个消息中的一个:一般风险,一般暴露,特定风险,特定暴露声明或对照.
- 关于转向加热烟草产品IQOS的好处的声明.
主要成果:
- 与对照组相比,MRTP声称,试用IQOS的意愿显著增加.
- 所有MRTP声明都减少了对疾病的感知风险和对有害化学品的暴露,无论是完全还是部分切换.
- 一般的MRTP声明产生了比特定声明更大的影响,表明对风险感知的影响更广泛.
结论:
- 据称MRTP有效降低感知风险,增加试验意图,但可能导致意外的"健康光环效应".
- 美国食品和药物管理局 (FDA) 应该在授权MRTP索赔之前,要求对光环效应进行研究.
- 推推后监测是为了监测消费者理解和与授权的MRTP索赔相关的双重使用行为.
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