分析有机食品销售的驱动因素 - - 德国汉堡的综合空间数据分析
Sarah Joseph1, Hanno Friedrich1
1Kühne Logistics University (KLU), Hamburg, Germany.
PloS one
|October 4, 2023
概括
消费者行为显著推动了可持续的食品系统. 在德国汉堡,两十年来有机食品销售额的增加与政治归属,特别是对环境党的投票有很强的相关性.
科学领域:
- 环境科学 环境科学
- 消费者行为 消费者行为
- 空间经济学 空间经济学
背景情况:
- 过渡到可持续的食品系统需要消费者的参与.
- 了解有机食品需求的驱动因素对于政策和行业至关重要.
- 对有机食品销售的纵向分析可以揭示不断变化的消费趋势.
研究的目的:
- 在德国汉堡,分析与20年来有机食品销售增加相关的因素.
- 应用空间统计模型来了解需求的地理变化.
- 确定特定的消费者部分和地理区域进行有针对性的干预.
主要方法:
- 空间聚合的横截面模型 (1999-2019).
- 包括空间错误,空间滞后的X和空间德宾错误模型.
- 分析影响有机食品销售需求的因素.
主要成果:
- 投票行为与有机食品销售有着强烈的正相关性.
- 环保党 (绿党,左党) 投票率较高的地区销售额增加.
- 观察到与左翼党有更强的相关性,这表明潜在的态度-行为差距动态.
结论:
- 政治归属是有机食品消费的重要预测因素.
- 空间分析揭示了需求的地理模式,这对于有针对性的营销很有用.
- 通过了解消费者驱动因素,研究结果为促进可持续食品系统的策略提供了信息.
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