太接近舒适:利用基于身份的相关性通过有针对性的健康信息反射黑人美国人
Veronica Derricks1,2, Allison Earl2
1Department of Psychology, Indiana University-Purdue University Indianapolis, Indianapolis, IN, USA.
The Journal of communication
|October 5, 2023
概括
针对基于种族的健康信息可能会对黑人美国人产生反作用,减少由于社会身份威胁而引起的信息关注和信任. 这种过度适应阻碍了量身定制的健康沟通的预期好处.
科学领域:
- 卫生沟通健康沟通
- 社会心理学 社会心理学
- 健康方面的种族差异.
背景情况:
- 沟通者经常根据受众的特点调整信息,以提高相关性.
- 信息定向将信息传播给特定的风险群体.
- 针对基于边缘化的种族身份的健康信息的有效性尚未得到充分理解.
研究的目的:
- 调查基于边缘化种族身份的健康信息是否以及为什么会产生反效果.
- 检查社会身份威胁在基于种族的准的负面后果中的作用.
- 评估基于种族的准对认知和行为反应的下游影响.
主要方法:
- 在线实验与黑人和白人成年人 (N=2项研究).
- 参与者接受了有针对性的或非有针对性的健康信息 (HIV/流感).
- 测量消息的关注,信任,社会身份威胁和下游反应.
主要成果:
- 黑人美国人报告说,在收到有针对性的 (与非有针对性的) 健康信息时,信息的关注度和信任度下降.
- 白人美国人对准的反应没有显示差异.
- 对黑人美国人的负面影响与社会身份威胁有关,并预测下游影响.
结论:
- 基于种族的信息准可能导致过度适应,对黑人美国人产生负面影响.
- 社会身份威胁是推动这些负面结果的关键机制.
- 针对基于种族的健康信息可能会破坏其预期的好处和相关性.
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