与电子烟和COVID-19相关的YouTube视频的内容分析
Juhan Lee1, Rachel R Ouellette1, Dhiraj Murthy2
1Yale University School of Medicine, New Haven, Connecticut, USA.
Substance use & misuse
|October 6, 2023
概括
这项研究分析了COVID-19大流行期间关于电子烟的YouTube视频. 大多数视频都讨论了健康影响,教学内容获得了高参与度.
科学领域:
- 公共卫生 公共卫生
- 社交媒体分析 社交媒体分析
- 电子烟研究 电子烟研究
背景情况:
- 电子烟在社交媒体上以吸引年轻人的方式销售.
- COVID-19大流行对电子烟营销和社交媒体信息的影响还未得到充分研究.
- YouTube是电子烟内容的关键平台,特别是在疫情期间.
研究的目的:
- 为了检查COVID-19大流行期间在YouTube上如何描绘电子烟.
- 了解电子烟内容和COVID-19在线讨论的交叉点.
- 在大流行时代的电子烟视频中识别主题和参与模式.
主要方法:
- 在2021年7月在YouTube上搜索电子烟和COVID-19相关术语.
- 包括2020年2月之后上传的视频,用英语,不到30分钟.
- 进行了307个视频的内容分析,编码上传器,产品和主题.
主要成果:
- 73.6%的视频讨论了电子烟对COVID-19的健康影响.
- 12.9%的受访者关注的是COVID-19对电子烟销售的影响.
- 关于消毒设备的教学视频获得了最高的参与度 (喜欢和评论).
结论:
- 需要持续监测与公共卫生事件相关的电子烟内容.
- 需要进一步的研究来了解这些内容对年轻人的看法和电子烟使用的影响.
- 新型内容趋势是为了应对政策和流行病等事件而出现的.
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