在TikTok上流行的避孕视频:对内容主题的评估
Rachel E Stoddard1, Andrea Pelletier2, Emily N Sundquist1
1Harvard Medical School, Boston, MA, United States.
Contraception
|October 6, 2023
概括
TikTok是避孕信息的主要来源,患者体验和物流是常见的主题. 医疗保健专业人员 医疗保健专业人员
科学领域:
- 生殖健康 生殖健康
- 社会媒体研究 社交媒体研究
- 公共卫生传播 公共卫生传播
背景情况:
- 像TikTok这样的社交媒体平台是越来越有影响力的健康信息来源.
- 对医疗保健提供者来说,了解这些平台上共享的内容至关重要.
- 关于通过TikTok传播避孕信息的研究有限.
研究的目的:
- 探索TikTok上讨论的各种避孕内容主题.
- 分析视频和创作者分享避孕信息的特点.
- 评估TikTok对患者理解和关于避孕的讨论的潜在影响.
主要方法:
- 采用快照方法收集了700个独特的英语TikTok视频.
- 使用八个避孕特定搜索术语识别了视频.
- 内容主题和创作者属性被独立审稿人抽象和编码.
主要成果:
- 最常见的主题是患者体验 (52.1%) 和使用后勤 (50.1%).
- 医疗保健专业人员创建了19.3%的视频,但获得了41.3%的总浏览量.
- 医疗保健专业人员的视频主要是教育性的 (92.6%).
结论:
- TikTok提供了可访问的避孕信息,收视率很高,特别是来自医疗保健提供者.
- 临床医生在预约前应该认识到TikTok对患者感知的影响.
- 该平台可以作为公共卫生工具,向关键人口群体传播避孕信息.
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