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提醒-偏好测试与差异和偏好测试的比较:一种情感方法为感官差异和偏好提供了d-prime结果

Min-A Kim¹, Myung-Shin Kim², Ye-Jin Lee²

¹Division of Food and Nutrition, Chonnam National University, Gwangju 61186, South Korea; Department of Food Science and Biotechnology, College of Engineering, Ewha Womans University, Seoul 03760, South Korea.

Food research international (Ottawa, Ont.)

|October 7, 2023

概括

提醒-偏好测试有效地测量感官差异和消费者偏好,即使这些差异没有影响整体偏好. 这种方法有助于企业在产品再配方方面的决策.

科学领域:

感官科学感官科学
消费者行为消费者行为
心理物理学的精神物理.

背景情况:

保持感官属性对于成功的产品推出至关重要.
精确测量消费者对感官差异和偏好的感知是必不可少的.
提醒-偏好测试,使用A-NotA与提醒 (A-NotAR) 设计,是评估这些方面的一种方法.

研究的目的:

评估提醒-偏好测试在量化感官差异及其对消费者偏好影响方面的有效性.
为了比较提醒-偏好测试与A-Not AR差异测试和两种替代选择 (2-AC) 偏好测试.

主要方法:

利用信号检测理论和 thurstonian 建模与一个合并的d'指数.
将提醒-偏好测试与A-Not AR和2-AC偏好测试进行了比较,使用重新配制的-碳酸饮料.
通过让参与者在测试前查看产品广告来帮助参考产品的记忆和评估标准的框架,采用了情感框架.

主要成果:

提醒-偏好测试显示,与A-Not AR和2-AC测试相比,对感官差异和偏好的敏感性相当.
情感框架增加了对感官差异的敏感性,为感官差异产生了比偏好更高的d'值.
测量到的感官差异并没有显著影响消费者偏好,但品牌营销效应是可见的.

结论:

提醒-偏好测试是一种潜在的有效感官方法,用于测量消费者的感官差异和偏好.
这种测试可以同时评估营销对消费者偏好的影响.
它提供了有价值的见解,用于对产品再配方做出明智的商业决策.

关键词:

情感框架化是一种情感框架.品牌测试品牌测试消费者感官测试是一种消费者感官测试.营销影响营销效应.配对偏好测试配对偏好测试重新表述重新表述重新表述提醒-偏好测试提醒-偏好测试

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