一个框架来改变所有护士作为领导者的专业身份和品牌形象
M Lindell Joseph1, Judi Allyn Godsey2, Tom Hayes3
1University of Iowa College of Nursing, Iowa City, IA.
Nursing outlook
|October 7, 2023
概括
护理 护理 护理
科学领域:
- 护理专业身份的护理专业身份.
- 医疗保健领导力 医疗保健领导力
- 医疗保健中的品牌管理
背景情况:
- 当代护理角色超过了传统的看法.
- 护士的专业身份和品牌形象落后于当前的做法.
- 在护理的范围和公众对其作为领导者的看法之间存在差距.
研究的目的:
- 建立一个框架来改变护理的专业身份.
- 将护理的品牌形象从一个关心的学科重新定位为一种领导力.
- 推进"所有护士都是领导者"的概念.
主要方法:
- 使用共识发展工作组 (CDW) 设计.
- 在国际护理专业认同协会 (ISPIN) 和护理品牌形象研究所 (IBIN) 之间进行了合作.
- 专注于推进"所有护士都是领导者"的概念.
主要成果:
- 开发了支持和基于证据的策略.
- 创建了一个框架来解构和重新调整护理的品牌形象.
- 旨在建立对护理领导力的积极,相关和一致的看法.
结论:
- 该倡议旨在在所有利益相关者中为护理创造一个独特和有利的地位.
- 目标是使当前的品牌形象与"所有护士都是领导者"的理想形象保持一致.
- 结果包括一个战略框架和可行的品牌转型战略.
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