推特推广饮食文化和负面的身体形象言辞:内容分析
Noam Raiter1, Renata Husnudinov2, Kaitlyn Mazza3
1Department of Family and Community Medicine, University of Toronto, Toronto, Ontario, Canada.
Journal of nutrition education and behavior
|October 8, 2023
概括
尽管标签的积极意图,TikTok的#健康生活方式视频经常包含关于身体形象和饮食文化的相互矛盾的信息. 这凸显了对在线健康内容的年轻观众进行更好的健康教育的需要.
科学领域:
- 社交媒体研究 社交媒体研究
- 卫生沟通健康沟通
- 数字健康数字健康
背景情况:
- 在TikTok上的标签#健康生活方式被广泛使用,吸引了大量的年轻观众.
- 了解这个标签下共享的健康内容的性质对于公共健康至关重要.
- 以前的研究还没有完全探索与健康相关的流行TikTok趋势中的细微信息.
研究的目的:
- 调查标签为#健康生活方式的TikTok视频中身体形象和饮食文化言辞的普遍性.
- 分析与健康相关的积极和消极信息的平衡.
主要方法:
- 在#健康生活方式标签下对前250个视频进行了内容分析.
- 视频被系统地编码,使用预定义的编码书,专注于健康主题.
- 进行了描述性统计和评价者间可靠性分析,以确保数据的准确性.
主要成果:
- 在 #健康生活方式 (HealthyLifestyle) 下的视频经常包含有关身体形象和饮食文化的积极和消极信息.
- 一个重要的发现是,积极的健康信息往往被共同存在的负面内容所破坏.
- 所有编码的健康类别,包括身体形象和饮食文化,都出现了高率.
结论:
- 由于混合消息,TikTok的#健康生活方式的内容并不总是与健康生活方式的定义保持一致.
- 普遍存在的矛盾言论需要加强学校的营养教育和健康素养计划.
- 需要有针对性的干预措施,以减轻数字健康内容对年轻消费者的潜在负面影响.
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