提高葡萄酒标签的设计
Anders Crichton-Fock1, Charles Spence2, Maria Mora3,4
1School of Hospitality, Culinary Arts & Meal Science, Örebro University, Örebro, Sweden.
Frontiers in psychology
|October 11, 2023
概括
这项研究表明,视觉交叉模式沟通有效地传达了葡萄酒.
科学领域:
- 交叉模式对应研究影响营销和消费者行为.
- 这项研究将跨模式原则扩展到葡萄酒等复杂的感官产品.
- 目标是将消费者的多感官期望与实际体验相协调.
背景情况:
- 消费者需要信息 (原产地,品种等). 对于葡萄酒的选择,尤其是没有品尝经验的人.
- 语义研究强调了符号,标志,颜色和语言线索的重要性.
- 多感官研究主张隐喻,类比和象征来增强沟通.
研究的目的:
- 探索使用跨模式通信来改善葡萄酒产品信息.
- 增强消费者期望与葡萄酒中的感官体验之间的一致性.
- 通过消费者的态度来识别葡萄酒标签的有效感官特性.
主要方法:
- 调查问卷分发给了329名参与的葡萄酒消费者.
- 该调查包括有关人口统计,购买和消费行为的问题.
- 参与者评估了多感官符号和替代葡萄酒信息.
主要成果:
- 在人口统计学,消费行为和对测试的符号和信息的态度之间发现了显著的相关性.
- 这有助于了解哪些感官特性对葡萄酒标签最重要.
- 消费者对特定符号和信息的态度各不相同.
结论:
- 视觉交叉模式沟通有效地传达了葡萄酒的多感官体验和味道演变.
- 它是沟通葡萄酒等复杂产品的重要工具.
- 这种方法在葡萄酒营销中弥合了视觉元素和感官感知之间的差距.
相关概念视频
Labeling DNA Probes
8.2K
DNA probes are fragments of DNA labeled with a reporter tag to enable their detection or purification. The resulting labeled DNA probes can then hybridize to target nucleic acid sequences through complementary base-pairing, and may be used to recover or identify these regions.
Radioisotopes, fluorophores, or small molecule binding partners like biotin or digoxigenin, are the most widely used reporter tags for labeling DNA probes. These labels can be attached to the probe DNA molecule via...
Radioisotopes, fluorophores, or small molecule binding partners like biotin or digoxigenin, are the most widely used reporter tags for labeling DNA probes. These labels can be attached to the probe DNA molecule via...
8.2K
Gustation
48.1K
Gustation is a chemical sense that, along with olfaction (smell), contributes to our perception of taste. It starts with the activation of receptors by chemical compounds (tastants) dissolved in the saliva. The saliva and filiform papillae on the tongue distribute the tastants and increase their exposure to the taste receptors.
48.1K
Design Example: Vintage Mixing Console
237
A sound engineer at a music company recently encountered a problem. The output from their newly acquired studio's vintage mixing console was too low for the requirements of modern recording equipment. To rectify this situation, the engineer decided to design an audio pre-amplifier using an operational amplifier (op-amp) to boost the signal level.
The specifications for the pre-amplifier were clear. It needed to amplify the audio signal by a factor of 10, have an input impedance above 10...
The specifications for the pre-amplifier were clear. It needed to amplify the audio signal by a factor of 10, have an input impedance above 10...
237
Design Consideration
192
Designing a structure involves a series of considerations, primarily the material's ultimate strength, calculated through tests that measure changes under increased force until the material reaches its breaking point or limit. The ultimate load, where the material breaks, is divided by its original cross-sectional area, resulting in the ultimate normal stress or strength. The ultimate shearing stress is another significant factor taken into account.
The factor of safety is another key...
The factor of safety is another key...
192
Design Example: Designing Water Slide
202
When designing a water slide, controlling the speed of water flow is crucial for rider safety while maintaining an exciting experience. As water flows down the slide, gravity causes it to accelerate, with its speed at the bottom depending on the height from which it starts. The higher the slide, the more potential energy the water has at the top, which is converted into kinetic energy as it descends, increasing its speed.
Bernoulli's principle determines the water's velocity along the...
Bernoulli's principle determines the water's velocity along the...
202
Immunogold Electron Microscopy
4.1K
Immunoelectron microscopy utilizes immunogold labeling of endogenous proteins with specific antibodies to detect and localize these proteins in cells and tissues. The procedure provides insights into the distribution and quantification of protein under different stimulation conditions offering clues about their functions. Conjugating highly electron-dense gold particles with primary or secondary antibodies allow antigen detection on and within cells, with high resolution and specificity.
4.1K


