要求更少 (但得到更多):女性避免陷入局,当谈判代表有弱弱的替代方案时,她们的表现优于男性
Anyi Ma1, Rebecca Ponce de Leon2, Ashleigh Shelby Rosette3
1Department of Management and Human Resources, Wisconsin School of Business, University of Wisconsin-Madison.
The Journal of applied psychology
|October 12, 2023
概括
当局昂贵时,女性在谈判中可能会表现优于男性. 这项研究揭示了女性的
科学领域:
- 行为经济学是一种行为经济学.
- 社会心理学 社会心理学
- 谈判 研究 研究 谈判
背景情况:
- 传统的研究表明,在谈判中,女性的自信度低于男性.
- 这往往导致零和场景中的表现不佳.
- 过去的研究忽视了谈判陷入局的经济成本.
研究的目的:
- 重新评估谈判表现,包括局的经济成本.
- 调查谈判结果中的性别差异,特别是当替代方案薄弱时.
- 为了确定女性避免局的倾向是否提高了她们的谈判表现.
主要方法:
- 从"鱼坦克"和四个谈判模拟中分析谈判数据.
- 使用了与激励相容的设计和多项研究的因果实验链.
- 在绩效指标中纳入局的经济成本.
主要成果:
- 与男性相比,女性的首次报价不那么自信,与预测保持一致.
- 女性成功地避免了比男性更频繁的死胡同.
- 当替代品较弱时,女性的谈判表现相对于男性的表现有所改善,扭转了典型的男性优势.
结论:
- 包括局成本在内,揭示了在谈判中性别表现的细微观点.
- 妇女的关系导向可能会在高成本的局中带来更好的结果.
- 这些发现挑战了关于性别和谈判自信的传统智慧.
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