虚拟现实,增强现实和混合现实作为食品消费者行为评估的多功能工具:近期的芳香,味道和纹理结合方面的进展
B Bhavadharini1, V Monica1, R Anbarasan1
1Centre of Excellence in Nonthermal Processing, National Institute of Food Technology, Entrepreneurship and Management -Thanjavur (NIFTEM-T), Thanjavur, India.
Comprehensive reviews in food science and food safety
|October 13, 2023
概括
像虚拟现实,增强现实和混合现实等沉浸式技术为研究消费者食物选择提供了新的途径. 这些工具增强了对购物者行为和产品开发的理解,尽管应用程序仍在出现.
科学领域:
- 消费者行为 消费者行为
- 人与计算机的交互
- 食品科学 食品科学 食品科学
背景情况:
- 对于产品分析而言,消费者对产品的看法至关重要.
- 传统的研究消费者行为方法有其局限性.
- 沉浸式技术为了解消费者决策提供了新的方法.
结论:
- 沉浸式技术显著提高了用户沉浸在食物选择研究中的程度.
- 技术进步正在为食品行业的未来应用铺平道路.
- 需要对人类反应进行进一步的研究,才能充分发挥沉浸式技术在食品系统中的潜力.
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