基于电子邮件的个性化提醒对参与者在线教育计划的及时性的影响:随机对照试验
Olle Bälter1, Andreas Jemstedt1, Feben Javan Abraham2
1Division of Media Technology and Interaction Design, Kungliga Tekniska Högskolan - Royal Institute of Technology, Stockholm, Sweden.
JMIR formative research
|October 13, 2023
概括
个性化电子邮件提醒显著提高在线课程的成年学习者完成时间. 与一般的提醒相比,这种简单的干预,添加具体的进展细节,可以提高14个百分点的时间表现.
科学领域:
- 在线教育在线教育.
- 成人学习 成人学习
- 教育技术的教育技术
背景情况:
- 在线课程需要高中生强有力的自我调节的学习技能.
- 在网上设置中,有限的社交提醒可以增加拖延和减少准时性.
- 以前的研究表明,提醒对学生的及时性有不同的影响,受个性化和学生背景的影响.
研究的目的:
- 为了比较个性化与一般电子邮件提醒在线课程及时完成的有效性.
- 评估个性化的提醒,包括特定的进度标记,是否比一般的提醒更能提高学生的及时性.
主要方法:
- 每周发送电子邮件提醒39个专业学习者在线课程在三个东非国家.
- 参与者被随机分配在AB-BA交叉设计中接受个性化或一般性的提醒.
- 贝叶斯混合效应物流回归分析了按时完成的概率.
主要成果:
- 与一般的提醒相比,个性化的提醒使得准时到达的概率增加了14个百分点 (95%可信度区间3%-25%).
- 对于每100名参与者,个性化的提醒会导致大约14名学生按时完成课程.
- 共发放了585份提醒 (390份是一般性的,195份是个性化的).
结论:
- 个性化的电子邮件提醒对全职成人在线学习者的及时性产生了实质性的积极影响.
- 最小的干预,在提醒中添加特定的页面编号指导,在学习行为中取得了显著的改善.
- 这种具有成本效益的干预措施在大型在线课程中很容易实现,需要基本的编程或手工努力.
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