在短视频中检查健康沟通的说服力效应:系统审查
Zicheng Zhu1, Shiyu Liu2, Renwen Zhang1
1Department of Communications and New Media, Faculty of Arts & Social Sciences, National University of Singapore, Singapore, Singapore.
Journal of medical Internet research
|October 13, 2023
概括
短视频为健康沟通提供了巨大的潜力. 本综述综合了关于它们的说服力效应的研究,并确定了未来研究的定义,样本和方法的差距.
科学领域:
- 卫生传播健康传播
- 数字媒体研究 数字媒体研究
- 说服科学是说服的科学.
背景情况:
- 短视频越来越普遍,并显示出健康沟通的重大前景.
- 关于短视频中健康信息的说服力影响的现有研究正在扩大,但需要进行全面的综合.
研究的目的:
- 在短视频中系统地审查有关健康沟通的说服力影响的文献.
- 通过解决关于视频特征,理论基础,有说服力的结果和未来研究方向的关键问题,指导研究人员和从业人员.
主要方法:
- 在10个数据库中进行了系统的文献搜索,遵循PRISMA指南,直到2023年3月10日.
- 最初的搜索产生了4118个结果,18篇文章在完整文本选后符合资格标准.
主要成果:
- 目前关于短视频健康传播的研究缺乏"短视频"的标准化定义,并表现出样本偏差 (位置,教育).
- 大多数研究都是理论上的,相关的话题和主题被证明是有效的,但叙事技巧的影响仍然不清楚.
- 使用的方法通常是有限的,阻碍了对说服力效应的全面理解.
结论:
- 未来的研究应该扩大短视频的定义,包括多样化的群体 (非西方,受教育程度较低).
- 采用各种研究方法和调查受众准和叙事技巧对于推进该领域至关重要.
- 了解短视频特征如何与已建立的说服理论相互作用或挑战是必不可少的.
相关概念视频
Routes of Persuasion
64.1K
Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?
64.1K
Health Literacy
4.0K
Health literacy is an individual's or a community's capacity to comprehend, receive, read, and use relevant healthcare information and services. The World Health Organization (WHO, 2018) defines health literacy as the cognitive and social skills that determine the ability of individuals to gain access to, understand, and use information in ways that promote and maintain good health. As a result, the WHO helps individuals manage long-term health concerns, participate in preventative...
4.0K
Models of Health Promotion and Illness Prevention I
2.0K
A model is a theoretical way to understand a concept or an idea. Models can overcome barriers to health regardless of diverse economic and cultural backgrounds. In addition, models make the task easier by providing different ways to approach complex issues. There are two major health promotion models: the health belief model and the health promotion model.
The health belief model (HBM) attempts to predict health-related behavior in specific belief patterns. According to the HBM, a person's...
The health belief model (HBM) attempts to predict health-related behavior in specific belief patterns. According to the HBM, a person's...
2.0K
Models of Health Promotion and Illness Prevention II
1.6K
The person's health status fluctuates continually, varying from being in good health to becoming ill and returning to being healthy. To understand the concept of illness prevention, there are two models. First, the health-illness continuum model is a graphic representation of an individual's wellness. It states that a person is considered healthy in the absence of physical disease and the presence of good emotional health.
The agent-host-environment model states that disease results...
The agent-host-environment model states that disease results...
1.6K
Lifestyle Factors and Health
65
Lifestyle factors play a critical role in maintaining overall health and preventing chronic diseases. Key elements, such as regular physical activity, a nutritious diet, and abstinence from smoking, can significantly enhance physical, mental, and emotional well-being while reducing the risk of several life-threatening conditions.
Benefits of Physical Activity
Physical activity, whether through structured exercise or casual activities like walking, biking, or dancing, is a cornerstone of a...
Benefits of Physical Activity
Physical activity, whether through structured exercise or casual activities like walking, biking, or dancing, is a cornerstone of a...
65
Social Proof
27.7K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
27.7K


