模拟使用SEM-MGA的电子呼叫服务大规模采用移动支付的模式
Siyu Long1, Abdullah Al Mamun1, Qing Yang1
1UKM-Graduate School of Business, Universiti Kebangsaan Malaysia, UKM Bangi, Selangor Darul Ehsan, Malaysia.
PloS one
|October 13, 2023
概括
在中国,电子呼叫的移动支付采用是由易用性,社会影响力,安全性和可用条件驱动的. 采用意图显著影响实际使用,观察到显著的性别和年龄差异.
科学领域:
- 数字金融数字金融
- 运输技术 运输技术 运输技术
- 消费者行为 消费者行为
背景情况:
- 移动支付越来越多地用于电子呼叫等服务.
- 关于中国电子呼叫的移动支付采用因素的研究有限.
- 对于服务提供商和政策制定者来说,了解采用驱动因素至关重要.
研究的目的:
- 评估影响中国电子呼叫服务移动支付普及的因素.
- 检查收养的意图和实际收养之间的关系.
- 为了确定采用影响的人口差异.
主要方法:
- 定量横截面研究.量化横截面研究.
- 在线自主调查,中国有413名受访者参与.
- 对感知到的有用性,易用性,社会影响,促进条件,感知到的安全性和生活方式兼容性的分析.
主要成果:
- 感知到的易用性,社会影响,促进条件和感知到的安全性积极影响了采用移动支付的意图.
- 采用移动支付的意图大大预测了实际采用.
- 感知到的有用性和生活方式的兼容性对影响微不足道;性别和年龄小组显示出显著的差异.
结论:
- 易用性,社会影响力,安全性和促进条件是电子呼叫中移动支付采用的关键驱动因素.
- 意图是实际使用移动支付用于电子呼叫的强有力的预测指标.
- 需要考虑性别和年龄的有针对性的战略,以加强该部门的移动支付采用.
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