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利他主义的消费者会更重视可持续食品吗?
Haoyang Li1, Wen Lin1,2
1College of Economics and Management, Nanjing Agricultural University, Nanjing 210095, China.
Foods (Basel, Switzerland)
|October 14, 2023
概括
消费者对咖啡的USDA有机,碳信托和公平贸易标签非常重视. 利他主义对支付可持续食品标签的意愿产生积极影响,指导有效的推广策略.
科学领域:
- 农业经济学 农业经济学
- 消费者行为 消费者行为
- 可持续的粮食系统可持续的粮食系统
背景情况:
- 推进可持续的食品系统需要了解消费者对环保标签的偏好.
- 消费者对可持续性属性的评价对于市场发展和政策实施至关重要.
研究的目的:
- 调查美国消费者愿意为咖啡上的各种可持续食品标签支付费用.
- 确定利他主义倾向对可持续咖啡标签估值的影响.
主要方法:
- 用一个离散选择实验来评估消费者偏好.
- 分析了2020年春季收集的美国消费者调查数据.
主要成果:
- 美国农业部有机标签获得了最高的价格溢价,其次是碳信托和公平贸易.
- 更高的利他主义取向与更高的偏好和支付可持续标签的意愿有显著的相关性.
结论:
- 有机和公平贸易标签比较新的绿色标签被消费者更重视.
- 基于利他主义的消费者小组的准可以增强可持续食品的推广.
- 调查结果为促进可持续食品消费和标签倡议的战略提供了信息.
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