无质产品召回及其对消费者信心的影响
Siyu Liu1, Dalia El Khoury2, Iris J Joye1
1Department of Food Science, University of Guelph, 50 Stone Road East, Guelph, ON N1G2W1, Canada.
Nutrients
|October 14, 2023
概括
消费者对无质食品召回的担忧很大,但经验并没有加剧. 透明度和明确的沟通是公司保持消费者对无质产品的信任的关键.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者行为 消费者行为
- 公共卫生 公共卫生
背景情况:
- 不断扩大的无质食品市场需要准确的产品标签.
- 食品回顾强调未申报的质/小麦污染的风险.
- 消费者信任对于无质产品市场的可行性至关重要.
研究的目的:
- 调查最近与未申报的质/小麦相关的食品召回.
- 了解这些回忆产生的消费者体验和信任影响.
- 评估如何在召回后保持消费者信任的战略.
主要方法:
- 在线调查分发给加拿大乳患者的支持者.
- 调查涵盖了无质饮食的坚持,回忆经验和人口统计数据.
- 分析消费者对无质食品召回产品的担忧和信心.
主要成果:
- 质污染的召回很少发生,很少是消费者发起的.
- 消费者的担忧很大,但个人召回经历并没有加剧.
- 透明度,来源识别和缓解策略促进品牌信任.
结论:
- 公司应该优先考虑透明度和沟通,以保持消费者信任.
- 建议加强消费者对标签解释和召回程序的教育.
- 积极的战略对于管理消费者对无质食品市场的信任至关重要.
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