调查"暗点"对饮酒意向的影响:一项跨组,随机和在线实验研究
Joel Lewin1,2, Matt Field3, Emma Davies1
1The Centre for Psychological Research, Oxford Brookes University, Oxford, UK.
British journal of health psychology
|October 15, 2023
概括
酒精行业使用"暗点"的宣传活动并没有显著改变饮酒意图. 然而,关于酒精和癌症的误导性信息的可信度取决于资金披露,原型相似性可能有缓解作用.
科学领域:
- 公共卫生 公共卫生
- 行为科学 行为科学
- 卫生沟通健康沟通
背景情况:
- 酒精工业资助的负责任饮酒运动经常使用"暗 nudges",微妙的策略来影响公众的看法.
- 了解这些黑暗推动对公共卫生信息的影响,对于有效的政策和沟通至关重要.
研究的目的:
- 调查酒精行业资助的运动中暗 nudges 对饮酒意图和来源可信度的影响.
- 为了检查个人对原型饮酒者的看法差异是否能缓和这些影响.
主要方法:
- 进行了两项在线实验研究 (N=164和N=229).
- 研究1操纵了社会规范和信息框架 (损失/收益).
- 研究2操纵了癌症因果关系框架和资金披露,评估饮酒意图和感知来源可信度,并对原型感知进行探索性分析.
主要成果:
- 信息框架,社会规范或多种癌症因果关系对饮酒意图没有显著影响.
- 在研究2中,当癌症信息的资金未披露与披露时,感知到的来源可信度更高.
- 探索性分析表明,与重度或负责任饮酒者的感知相似性对饮酒意图的信息效应有所缓和.
结论:
- 测试的黑色推动操纵并没有直接影响饮酒意图.
- 行业融资披露影响了误导性酒精和癌症信息的可信度判断.
- 感知饮酒者原型相似性可能是酒精健康信息影响的关键调节者,需要进一步调查.
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