在Twitter上,关于酒精使用作为癌症风险因素的全球流行情况和信息内容
Andy J King1, Natalie M Dunbar2, Drew Margolin3
1Cancer Control & Population Sciences, Huntsman Cancer Institute, Salt Lake City, UT, USA; Department of Communication, University of Utah, Salt Lake City, UT, USA.
Preventive medicine
|October 16, 2023
概括
很少有社交媒体帖子将酒精使用与癌症风险联系起来,尽管酒精是主要的风险因素. 需要在社交媒体上增加公共卫生沟通,以提高对酒精和癌症的认识.
科学领域:
- 公共卫生 公共卫生
- 癌症研究 癌症研究
- 数字通信数字通信
背景情况:
- 饮酒是各种癌症的重要危险因素.
- 关于酒精与癌症之间的联系的公众意识仍然有限.
- 需要有效的沟通策略来弥合这一知识差距.
研究的目的:
- 调查社交媒体平台上讨论酒精作为癌症风险因素的信息的流行和性质.
- 为未来的干预计划建立对当前在线话语的基本理解.
主要方法:
- 采用了三阶段的方法:标签分析,使用酒精特定字典自动识别内容,以及人工人为编码.
- 数据是从2019年1月至2021年12月期间的Twitter帖子中收集的.
- 内容分析侧重于识别和评估将酒精使用与癌症联系在一起的信息.
主要成果:
- 在超过一百万条与癌症有关的推特中,只有0.5%提到酒精.
- 在讨论癌症和酒精的推文中,82%的人将酒精视为危险因素.
- 很少发现有问题的内容,如酒精宣传或错误信息.
结论:
- 社交媒体平台目前提供有限的信息,将酒精使用与癌症风险联系起来.
- 在社交媒体和其他道上开展有针对性的公共卫生活动对于提高公众对酒精在癌症中的作用的了解至关重要.
- 需要一致的信息来有效地传达这些关键的健康信息.
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