社交媒体影响者在怀孕和育儿期间的影响:一种定性描述性研究
Rachelle M Chee1, Tanya S Capper1, Olav T Muurlink2
1School of Nursing, Midwifery & Social Sciences, CQUniversity Australia, Brisbane, Australia.
Research in nursing & health
|October 16, 2023
概括
在怀孕和早期父母期间与社交媒体影响者 (SMIs) 进行互动,可能会导致自我比较,并影响父母的自我效能. 虽然提供社区和信息,但影响者内容也可能带来错误信息的风险.
科学领域:
- 卫生社会学 卫生社会学
- 数字健康传播数字健康传播
- 育儿研究 育儿研究
背景情况:
- 孕妇和父母广泛使用社交媒体网络网站,以获得支持和相关信息.
- 社交媒体影响者 (SMI) 可以提供积极的 (支持,信息共享) 和消极的 (错误信息,有害的比较) 经验.
- 关于在怀孕期间和早年成为父母期间跟踪SMI的具体影响的研究有限.
研究的目的:
- 探索与社交媒体影响者 (SMI) 接触对澳大利亚孕妇和五岁及以下儿童父母的影响.
- 了解与中小企业的互动如何影响父母的福祉和自我效能.
主要方法:
- 使用匿名完成的在线书面调查进行的定性描述性研究.
- 使用布劳恩和克拉克的六步过程,对85名参与者的数据进行了主题分析.
- 确定了五个总体主题和两个与SMI参与相关的子主题.
主要成果:
- 确定的主要主题包括自我比较 (有利和不利),虚拟社区,信息共享,守门者自我效能和可信度.
- 影响者产生的期望和实际父母经验之间的不一致会对父母的幸福感和自我效能产生负面影响.
- 从中小企业获取的信息可能会取代临床教育,甚至来自健康专业人士的影响者的偏见或不完整的潜在风险.
结论:
- 与社交媒体影响者的接触对孕妇和父母来说是一个复杂的动态,影响自我认知和信心.
- 对中小企业的错误信息和不切实际的期望的潜力需要家长对内容进行批判性评估.
- 需要进一步的研究,以指导卫生专业人员和家长有效地应对社交媒体的影响.
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