地球号召:揭示大脑对敬畏的反应,推动环保消费
Meiling Yin1, Eun-Ju Lee1,2
1Business School, Sungkyunkwan University, Seoul, Republic of Korea.
Frontiers in neuroscience
|October 18, 2023
概括
经历气候危机信息引发的敬畏,可以增加环保消费. 这种心理转变减少了自我关注,并提高了对外部幸福的关注,促进了可持续的选择.
科学领域:
- 环境心理学 环境心理学
- 神经科学是一个神经科学.
- 关于气候变化的沟通
背景情况:
- 环保消费对于应对气候危机至关重要,但消费者愿意支付溢价仍然很低.
- 了解亲环境行为的心理驱动因素对于有效的气候行动战略至关重要.
研究的目的:
- 探究生态友好消费背后的心理和神经机制.
- 探索敬畏作为气候危机信息和亲环境行为之间的调解者的作用.
主要方法:
- 研究1:行为实验测量暴露于气候危机信息后的环保消费选择.
- 研究2:功能磁共振成像 (fMRI) 检查气候危机信息暴露期间敬畏和注意力的神经相关性.
主要成果:
- 接触气候危机信息引起了敬畏的感觉,并增加了环保消费 (研究1).
- 神经活动显示,在应对气候危机刺激时,自我意识处理减少,外部注意力处理增加 (研究2).
结论:
- 气候危机沟通引发的敬畏体验可以通过将注意力从自我转移到更广泛的福祉来有效地促进环保消费.
- 结果表明,营销和公共宣传的新型沟通策略,以鼓励地球健康的可持续行为.
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