使用Facebook招募研究参与者的挑战和机遇:从一项示范研究中吸取的教训
Sarah Ashfield1, Lorie Donelle1,2, Maxwell Smith1
1University of Western Ontario, London, Ontario, Canada.
概括
脸书招聘是研究研究的成本效益高效的方法. 这个社交媒体平台成功地招募了参与者,为传统的招聘策略提供了可行的替代方案.
科学领域:
- 社交媒体研究 社交媒体研究
- 数字招聘策略数字招聘策略
背景情况:
- 脸书是广泛用于商业营销的社交媒体平台.
- 研究人员越来越多地认识到其在研究意识,信息传播和参与者招聘方面的潜力.
研究的目的:
- 通过一项示例研究,提供Facebook招聘方法的概述.
- 突出成功,挑战和未来的机会使用Facebook在研究招聘.
主要方法:
- 该研究概述了两个主要的Facebook招聘方法:利用Facebook群组和付费广告.
- 为研究人员实施这些招聘策略,提供了一份逐步指南.
主要成果:
- Facebook成功地被用来招募参与者参加示例研究.
- 招聘过程花了82天,总成本为157.09加拿大美元.
结论:
- 脸书提供了一种可行的,经济有效的,及时和高效的招募研究参与者的方法.
- 研究人员应该仔细考虑与Facebook招聘相关的好处和挑战.
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