#clearaligners和社交媒体:对Instagram上clear aligners的内容进行深入分析
Ahmed A Abdelemam1, Hams H Abdelrahman2, Mohamed G Hassan1,3
1Department of Orthodontics, Faculty of Dentistry, Assiut University, Assiut, Egypt.
Orthodontics & craniofacial research
|October 19, 2023
概括
在Instagram上的顶级清晰对齐器帖子大多是牙医的自我推广,而不是教育. 患者的帖子获得了更多的参与,突出了在社交媒体上需要基于证据的内容.
科学领域:
- 牙科信息学 牙科信息学
- 社交媒体分析 社交媒体分析
- 矯正牙科 矯正牙科是一種矯正牙科.
背景情况:
- 社交媒体平台为患者教育和营销普及了清晰的调整器内容.
- 了解这些在线信息的性质对于牙科专业人员和患者来说至关重要.
研究的目的:
- 描述Instagram上表现最佳的清晰对齐者帖子的凭证和内容.
- 分析社交媒体上关于清晰对齐器的信息传播情况.
主要方法:
- 基于网络的横截面研究分析了与清晰对齐器相关的13个Instagram标签.
- 对每个标签的前10个帖子进行内容分析,检查海报凭证,帖子格式,内容和参与度.
- 收集数据的定量和质量分析.
主要成果:
- 超过2900万条帖子提到选定的标签; 130条被分析.
- 大多数职位是由牙医 (79.8%是牙科专家),主要是自我推广 (90.2%) 和教育 (8.9%).
- 患者的帖子比牙医的帖子获得的喜欢和评论要高得多 (P=.004).
结论:
- 正牙医在Instagram上引领了清晰对齐器内容,但它在很大程度上是自我宣传和潜在的非事实.
- ортодонтика专家增加社交媒体参与,可以促进基于证据的信息.
- 社交媒体提供了一个平台,用于交互式健康沟通和专业的正牙科网络.
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