探索电子垃圾回收意图的因素:Y世代的案例
Muhammad Yaseen Bhutto1, Aušra Rūtelionė1, Beata Šeinauskienė1
1School of Economics and Business, Kaunas University of Technology, Kaunas, Lithuania.
PloS one
|October 19, 2023
概括
千一代 (Millennials) 是一个千一代.
科学领域:
- 环境科学 环境科学
- 消费者行为 消费者行为
- 心理学 心理学 心理学
背景情况:
- 随着电子废物 (电子废物) 危机的不断升级,消费者参与妥善处置的低水平加剧了这种危机.
- 作为主要的电子消费者,千一代对可持续的电子废物管理缺乏动力.
- 了解消费者意图对于促进电子垃圾回收至关重要.
研究的目的:
- 调查消费者,特别是千一代,对电子废物回收的行为意图.
- 检查计划行为理论 (TPB),社会影响理论和人格特征对电子废物回收的意图的影响.
- 在立陶宛千一代中确定鼓励可持续电子废物处理的关键驱动因素.
主要方法:
- 一项使用结构化问卷对300位立陶宛消费者进行量化研究.
- 部分最小平方结构方程建模 (PLS-SEM) 用于数据分析.
- 整合TPB构造 (态度,主观规范,感知行为控制),人格特征和社会影响 (规范和信息) 的整合.
主要成果:
- 态度,主观规范和感知到的行为控制显著预测电子废物回收的意图.
- 对经验的开放是影响回收意图的唯一显著的人格特质.
- 规范性和信息化的社会影响都会对消费者回收电子垃圾的意图产生积极影响.
结论:
- 消费者态度,社会规范和感知控制是电子废物回收行为的关键决定因素.
- 人格特质,特别是开放性,发挥作用,而其他特质的影响最小.
- 社会影响是千一代参与可持续电子废物实践的重要动机,为有针对性的干预提供了洞察力.
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