探索对流行病风险沟通的政治不信任:使用社交媒体数据分析的混合方法研究
Ali Unlu1,2, Sophie Truong2, Tuukka Tammi1
1Finnish Institute for Health and Welfare, Helsinki, Finland.
Journal of medical Internet research
|October 20, 2023
概括
公众对卫生当局的信任显著影响了疫情应对. 这项研究使用计算方法分析社交媒体数据,揭示了COVID-19期间影响不信任和错误信息的关键因素.
科学领域:
- 公共卫生 公共卫生
- 计算社会科学 计算社会科学
- 卫生沟通健康沟通
背景情况:
- 扩展芬兰卫生与福利研究所对流行病风险感知的先前研究.
- 专注于对卫生当局的信任的关键作用及其对卫生危机期间公共卫生结果的影响.
研究的目的:
- 调查信任水平的时间和平台特定变化.
- 探索政治不信任的12个子类别,包括积累,波动和主题相关性.
- 将定性发现与计算分析进行比较.
主要方法:
- 分析了与COVID-19相关的13629条Twitter和Facebook帖子 (2020-2023年).
- 使用微调的FinBERT模型 (准确率为80%) 预测政治不信任.
- 使用BERTopic模型进行高级主题建模.
主要成果:
- 在9个主要主题中确定了43个不信任主题,包括COVID-19死亡率,测试和疫苗有效性.
- 对权威的不信任与疾病严重程度的看法,卫生措施的采用和信息搜索有关.
- 由于平台特定的特性,在Facebook和Twitter上观察到不同的不信任和错误信息模式.
结论:
- 证明了自然语言处理在管理大规模数据和错误信息方面的有效性.
- 重申对卫生当局的信任对于风险沟通和公众遵守的关键作用.
- 强调需要透明的沟通和全面的公共卫生方法,以有效管理危机.
关键词:
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