通过多媒体活动提高农村社区的COVID-19免疫意识
Alexis Skuras1, Jackeline Iseler
1Author Affiliations: Assistant Professor (Dr Skuras), University of Michigan-Flint; and Program Director and Clinical Nurse Specialist (Dr Iseler), Michigan State University, Grand Rapids.
Clinical nurse specialist CNS
|October 23, 2023
概括
密歇根农村的一个多媒体活动增加了COVID-19疫苗的接受率. 数字广告和护士采访在未接种疫苗的人群中增加了87%的接种疫苗的可能性.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 数字健康干预措施 数字健康干预措施
背景情况:
- 农村社区在获得健康信息方面面临着独特的挑战.
- 对于COVID-19疫苗的犹仍然是一个重大的公共卫生问题.
- 多媒体活动可以弥合信息差距,促进健康行为.
研究的目的:
- 实施针对密歇根农村社区的多媒体活动.
- 为了提高对COVID-19疫苗的认识和接受.
- 评估活动对疫苗接种意向的影响.
主要方法:
- 与密歇根州一所公立大学合作.
- 开发数字广告和与农村护士的视频采访.
- 用健康信念模型来开发面试问题.
- 通过社交媒体和地理定位的数字广告传播.
- 观众响应调查,以评估行为改变的可能性.
主要成果:
- 这次活动吸引了超过60万个人.
- 完成了239个调查.
- 87%的未接种疫苗的受访者报告说,接种疫苗的可能性增加.
结论:
- 临床护士专家可以有效地领导多媒体健康活动.
- 数字媒体是传播关键健康信息的强大工具.
- 多媒体干预措施在增加农村地区接种疫苗的接受度方面显示出希望.
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