基于区块链技术的假冒产品的动态监管:善意积累的差异性游戏
Zhongmiao Sun1, Qi Xu2, Jinrong Liu3
1School of Economics & Management, Shanghai Maritime University, Shanghai, China.
PloS one
|October 23, 2023
概括
区块链技术可以打击假冒产品,提高品牌信誉和产品质量. 在特定条件下,其采用会增加品牌所有者的利,尤其是在低运营成本的情况下.
科学领域:
- 供应链管理 供应链管理
- 运营研究 运营研究
- 信息系统信息系统信息系统
背景情况:
- 在全球范围内,假冒造成了巨大的年度利和税收损失.
- 监督假冒产品和确保产品质量是企业面临的关键挑战.
- 区块链技术为供应链透明度和安全提供了潜在的解决方案.
研究的目的:
- 分析区块链对监管假冒产品的影响.
- 在区块链采用下调查产品质量和服务决策.
- 从游戏理论的角度开发区块链实施的动态优化模型.
主要方法:
- 使用了微分游戏理论和汉密尔顿-雅各比-贝尔曼 (HJB) 方程.
- 开发了一个动态优化模型,用于区块链采用前后的场景.
- 对平衡解决方案进行了参数,比较和数值分析.
主要成果:
- 区块链监管减轻了假货对品牌商誉和产品质量的负面影响.
- 如果成本低,区块链的采用可以在直接销售模式中增加品牌所有者的利.
- 区块链采用最佳条件在直接销售和批发销售模式之间存在差异,影响定价策略.
结论:
- 区块链技术在打击假冒和提高产品质量和服务水平方面是有效的.
- 考虑成本和销售模式的区块链的战略实施对于最大化收益至关重要.
- 调查结果为企业提供了可操作的见解,用于供应链优化和反假冒工作的区块链采用.
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