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教育和错误信息:探索眼科内容 在TikTok上
Ritu Sampige1, Emily Grace Rodgers2, Austin Huang3
1Department of Ophthalmology, Baylor College of Medicine, 1 Baylor Plaza, Houston, TX, 77030, USA. ritu.sampige@bcm.edu.
Ophthalmology and therapy
|October 24, 2023
概括
许多TikTok眼科视频缺乏准确性,在非眼科提供者的内容中普遍存在错误信息. 眼科医生应该创建更可靠的教育内容,以对抗虚假的健康信息在线.
科学领域:
- 眼科医生 眼科 眼科
- 数字健康数字健康
- 社交媒体分析 社交媒体分析
背景情况:
- 患者越来越多地依赖社交媒体获取健康信息.
- 作为健康内容平台,TikTok的快速增长.
- 在TikTok上缺乏全面分析眼科内容质量.
研究的目的:
- 在TikTok上探索和描述流行眼科内容.
- 评估这些内容的质量,并识别这些内容中的错误信息.
- 分析创作者的人口统计和参与度指标.
主要方法:
- 分析了37个眼科标签中的723个TikTok视频.
- 使用视听材料的患者教育材料评估工具 (PEMAT-A/V) 评估教育内容.
- 评估创作者身份,内容类型,参与度和错误信息的存在.
主要成果:
- 大多数内容是由非医疗保健提供者创建的 (55.0%).
- 在5.4%的视频中发现了错误信息,与非提供商内容有明显的联系.
- 教育视频的可理解性高 (88.1%),可操作性低 (50.6%).
结论:
- 大量的流行TikTok眼科内容来自非眼科专业人士.
- 错误信息是一个值得注意的问题,不成比例地分享和书签.
- 眼科医生被敦促制作更有吸引力的,准确的和可操作的教育内容.
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