如何应用SOR框架来减轻一次性塑料餐具的消费,为什么它有效? 解决与扩展SOR框架的不和
Lilach Rinot Levavi1, Enav Friedmann2, Tehila Kalagy1
1Department of Public Policy and Management, Ben-Gurion University of the Negev, Beer-Sheva, 84105, Israel.
Journal of environmental management
|October 25, 2023
概括
了解家庭一次性塑料餐具 (SUPT) 消费是减少塑料污染的关键. 个人态度和感知到的行为控制显著影响了 SUPT 的使用,调解了意识和可持续选择之间的联系.
科学领域:
- 环境心理学 环境心理学
- 消费者行为 消费者行为
- 可持续性科学 可持续性科学
背景情况:
- 塑料污染,特别是一次性塑料餐具 (SUPT),是全球日益严重的环境和健康问题.
- 尽管 SUPT 的流行程度很高,但对家庭 SUPT 消费的具体驱动因素的研究仍然有限.
- 现有的框架,如刺激-有机体-反应 (SOR),尚未应用于家庭的SUPT消费.
研究的目的:
- 调查家庭 SUPT 消费的心理决定因素.
- 应用和扩展刺激-有机体-反应 (SOR) 框架,以了解 SUPT 的使用.
- 确定影响消费者决定使用 SUPT 的关键因素.
主要方法:
- 使用了以色列 (n=408) 和美国 (n=295) 两种在线问卷.
- 研究了个人态度的调解作用和SOR框架内的感知行为控制 (PBC) 的预测作用.
- 研究了塑料对健康影响的认识,态度,PBC和SUPT消费之间的关系.
主要成果:
- 对塑料问题的个人态度调解了对塑料健康影响的认识和 SUPT 消费之间的关系.
- 感知行为控制 (PBC) 显著预测行为,特别是当行为与自我利益相冲突时,如在 SUPT 使用中.
- 该研究支持双调解模型,将SOR框架扩展到包括态度和PBC.
结论:
- 个人态度和感知到的行为控制是关键的心理机制,将意识与减少 SUPT 消费联系起来.
- 提高对塑料对健康的影响的认识可以积极影响态度和PBC,从而减少SUPT使用.
- 这些发现为旨在通过行为改变策略减少塑料污染的干预提供了洞察力.
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