与抗微生物药物耐药性相关的现有术语未能唤起风险感知并被记住
Eva M Krockow1, Kate O Cheng2, John Maltby3
1School of Psychology and Vision Sciences, University of Leicester, Leicester, UK. emk12@le.ac.uk.
Communications medicine
|October 25, 2023
概括
抗菌素耐药性 (AMR) 的公共卫生术语很难记住,并且与风险相关联. 用更容易记住的语言重新命名AMR对于有效的沟通和行为改变至关重要.
科学领域:
- 公共卫生传播 公共卫生传播
- 健康心理学 心理健康心理学
- 语言学的语言学.
背景情况:
- 抗菌素耐药性 (AMR) 是一个重要的全球健康威胁,由过度使用抗生素驱动.
- 有效的公共卫生沟通对于改变行为至关重要,但目前的AMR术语是一个障碍.
- 由于复杂和抽象的术语,过去的沟通活动没有实现持久的公众意识.
研究的目的:
- 实证测试常见的AMR相关健康术语的记忆力和风险关联.
- 识别语言属性,预测术语如何被记住和与风险相关.
- 为开发更有效的AMR公共卫生信息提供信息.
主要方法:
- 两项调查对237名美国和924名英国参与者进行了调查.
- 参与者对6个AMR术语和34个其他健康风险术语进行了评分,以记忆力和感知风险为标准.
- 评估了包括熟悉度,处理流性和发音能力在内的语言维度.
主要成果:
- 现有的AMR术语如"AMR"和"抗菌素耐药性"在记忆力和风险关联方面表现不佳.
- "抗生素耐药性"和"耐药性感染"是更有效的术语.
- 语言属性显著预测了术语与风险的关联.
结论:
- 迫切需要用更令人难忘和更具影响力的术语重新命名AMR.
- 选择的术语必须有效地传达AMR威胁的严重性,以激励行为改变.
- 新术语的语言特质对于其在公共卫生传播中的成功至关重要.
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