接触电子烟广告和年轻人使用电子烟:一项四个国家的研究
Simone Pettigrew1, Joseph A Santos1, Ana-Catarina Pinho-Gomes2,3,4
1The George Institute for Global Health, University of New South Wales, Sydney, Australia.
Tobacco induced diseases
|October 26, 2023
概括
年轻人广泛接触到各种媒体上的电子烟广告,即使有限制. 更多地接触多种广告类型与更高的电子烟使用率有关.
科学领域:
- 公共卫生 公共卫生
- 行为科学 行为科学
- 媒体研究 媒体研究
背景情况:
- 世界卫生组织主张全面禁止所有电子烟广告,推广和赞助.
- 四个不同国家的现有法规并没有完全防止年轻人接触电子烟营销.
研究的目的:
- 在多个媒体平台上评估年轻人对电子烟广告的暴露水平.
- 确定媒体曝光幅度与年轻人使用电子烟的可能性之间的关系.
主要方法:
- 在澳大利亚,中国,印度和英国,对4107名年龄在15-30岁之间的个人进行了一项横截面的在线调查.
- 收集的数据包括人口统计,电子烟/烟草使用,社会影响以及接触各种电子烟广告道.
- 后勤回归分析确定了与使用电子烟相关的因素.
主要成果:
- 85%的知晓电子烟的受访者表示,他们至少在一个媒体类型上接触过广告.
- 平均暴露覆盖了5种不同的媒介类型,范围为0-17.
- 在接触的媒体类型数量和曾经使用电子烟之间发现了显著的关联 (OR=1.05,p=0.001).
结论:
- 尽管有规定,但在各种媒体上,青少年对电子烟广告的广泛接触仍然存在.
- 社交媒体和零售级广告 (蒸汽商店) 被确定为主要暴露点.
- 迫切需要采取干预措施,以减轻这些暴露,因为它们与电子烟的吸收有关.
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