使用金融科技产品和服务的年龄差异-年轻客户与其他成年人相比
1Department of Financial Management, Nicolaus Copernicus University in Torun, Torun, Poland.
PloS one
|October 26, 2023
概括
年轻的波兰成年人对金融技术 (FinTech) 产品和服务的兴趣比老一代更大. 性别和家庭规模等因素会影响年轻用户采用金融科技.
科学领域:
- 行为经济学是一种行为经济学.
- 金融技术采用 金融技术采用
- 消费者行为 消费者行为
背景情况:
- 在技术采用方面,代际差异越来越显著.
- 了解人们对金融技术 (FinTech) 的态度对于市场发展至关重要.
- 波兰提出了一个独特的案例研究,跨越几代人的不同经济体系经验.
研究的目的:
- 为了比较波兰年轻成年人 (出生于1990年以后) 和老年人之间的金融科技采用态度.
- 为了调查在市场经济中成长是否会影响跨世代的金融技术使用.
- 确定塑造不同年龄段金融科技认知和使用意愿的关键因素.
主要方法:
- 利用了2020年CAWI对1,153名波兰成年人的调查数据.
- 使用非参数统计测试进行比较分析.
- 应用后退阶段逻辑回归模型来确定影响因素.
主要成果:
- 年轻客户对金融技术使用的各个方面表现出明显的兴趣.
- 对于年轻人来说,金融科技经验的决定因素包括男性性别,更大的家庭规模和财务决策自主权.
- 30岁以下的人更倾向于使用金融科技,而30岁以上的人则需要非常积极的评估.
结论:
- 年龄是波兰金融技术采用态度和行为的重要差异化因素.
- 特定的人口和社会经济因素独特地影响了年轻人对金融科技的参与.
- 可能需要有针对性的战略来鼓励老年人群采用金融技术.
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