一个厨师的触摸值多少钱? 对食物图像的情感,情感和行为反应:一项多模式研究
Pedro J Rosa1,2, Arlindo Madeira3,4, Jorge Oliveira1
1HEI-Lab: Digital Human-Environment Interaction Labs, Lusófona University, Lisbon, Portugal.
PloS one
|October 26, 2023
概括
食物美学会影响情绪,但高级美食的图像并没有引起比传统菜更强烈的反应. 年龄调节了这一点,年轻人更喜欢传统的食物视觉.
科学领域:
- 消费者心理学 消费者心理学
- 神经科学是一个神经科学.
- 食品科学 食品科学 食品科学
背景情况:
- 食品美学影响消费者的情绪和行为.
- 与传统菜相比,高级美食对情感的视觉影响还未得到充分研究.
研究的目的:
- 研究对高级美食和传统食物图像的情感和情感反应.
- 检查年龄在调节这些反应中的作用.
主要方法:
- 记录了皮电活动,眼睛运动和自我报告的影响.
- 35名志愿者观看了高级美食,传统食品和非食品产品的图像.
主要成果:
- 食物图像 (两种类型) 比非食物图像引起更高的快乐和兴奋.
- 高美食和传统食物之间在自我报告的影响或生理反应上没有显著差异.
- 年轻的参与者显示,与高级美食相比,传统食物的观看距离更短,更快乐.
结论:
- 食品美学部分影响消费者的情感反应.
- 对食物图像的生理反应似乎独立于接近/避免动机.
- 年龄在食物图像的情感影响中起着重要作用,特别是在高级美食中.
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