地方认同是"红色旅游"中的动机和游客忠诚度之间的调解者
Qiwen Dai1,2, Shan Peng1, Zijing Guo1
1School of Economics and Management, Guangxi Normal University, Guilin, Guangxi, China.
PloS one
|October 27, 2023
概括
旅游者的动机,满意度和地点认同显著影响红色旅游的忠诚度. 动机通过满意度和地点认同间接影响忠诚度,这分别直接影响旅游者的满意度和忠诚度.
科学领域:
- 旅游管理 旅游管理
- 消费者行为 消费者行为
- 社会心理学 社会心理学
背景情况:
- 红色旅游是一个不断增长的细分市场,由历史和文化意义驱动.
- 了解游客忠诚度对于遗产旅游的可持续发展至关重要.
- 现有的模式往往忽视了旅游忠诚的动机,情感和身份的相互作用.
研究的目的:
- 开发和测试红色旅游忠诚度的理论模型.
- 探索旅游动机,满意度和地点认同对忠诚度的影响.
- 阐明满意度和位置认同在动机-忠诚关系中的调解作用.
主要方法:
- 理论模型构建整合计划行为,消费者情绪和身份理论.
- 在中国津市对游客的实证调查.
- 用于数据分析的结构方程建模 (SEM).
主要成果:
- 证实了旅游动机,满意度,地点认同和红色旅游忠诚度之间的重要关系.
- 旅游动机间接影响忠诚度,通过满意度和地点认同进行调解.
- 旅游者的动机直接影响着他们的满意度和地点认同;地点认同直接影响着他们的满意度.
结论:
- 游客满意度和地点认同是激励驱动的红色旅游忠诚度的关键媒介.
- 地方认同对忠诚度的直接影响是间接的,取决于游客的满意度.
- 满意度是红色旅游忠诚度的直接前身.
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