通过交叉视听交互来降低奶茶中的甜度预期
Xin Lin1, Yujia Liu2, Jianping Huang3
1Department of Psychology, Soochow University, Suzhou, 215123, China; Department of Applied Psychology, Fuzhou University, Fuzhou, 350108, China.
Appetite
|October 27, 2023
概括
音乐和包装颜色显著影响牛奶茶的甜味感知. 积极或中立的线索增强了甜味的期望,而一致的视听情感价值加深了感知到的甜味.
科学领域:
- 感官科学 感官科学
- 交叉模式感知 交叉模式感知
- 消费者行为 消费者行为
背景情况:
- 交叉效应,特别是音乐和颜色,影响口味感知和情绪.
- 关于影响甜味期望和感知的视听互动的研究有限.
研究的目的:
- 研究音乐和包装颜色对甜味期望和牛奶茶的感知的影响.
- 探索音视觉情感线索如何影响甜味的评价.
主要方法:
- 两次实验使用牛奶茶作为产品进行.
- 背景音乐的情感价值 (正面与负面) 和包装颜色 (正面,中性,负面) 被操纵.
- 测量了参与者的甜味期望和感知.
主要成果:
- 积极的音乐增加了对中性包装的甜味期望和感知.
- 阳性或中性包装颜色导致了更高的甜味期望,无论音乐如何.
- 甜味感受受到了音乐和包装颜色价值的一致影响.
结论:
- 音乐和包装颜色的价值对牛奶茶的评估产生跨模式的影响,在期望和感知之间存在差异.
- 通过利用视听线索,这些发现对健康饮食策略和营销应用有意义.
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