为负责任的博运动制定口号:两个模型的故事
1MPU-Bell Centre of English, Macao Polytechnic University, Macau SAR, China.
Healthcare (Basel, Switzerland)
|October 28, 2023
概括
负责任的博运动使用口号来说服. 这项研究分析了口号,揭示了两个有说服力的模式:一个是促进乐趣,另一个是警告博的有害后果.
科学领域:
- 心理学 心理学 心理学
- 沟通研究 沟通研究
- 行为科学 行为科学
背景情况:
- 负责博运动利用口号作为一个关键的说服力工具.
- 了解口号的有效性对于公共卫生倡议至关重要.
- 对说服性信息的跨文化分析提供了宝贵的见解.
研究的目的:
- 调查负责任的博口号的说服力机制.
- 分析口号如何在社会背景下将博定位.
- 检查在说服性信息传递中概念隐喻和获利/损失框架的相互作用.
主要方法:
- 分析了美国,新加坡和澳门的负责任博海报上的口号.
- 计划行为理论的应用,以评估博的意图.
- 检查框架设备:概念隐喻和收益/损失框架.
主要成果:
- 确定了两种不同的说服模式:一种是为了享受而促进"接地游戏",另一种是因为潜在的"有害"后果而阻止博.
- 发现口号将博定位在社会背景中,影响意图.
- 概念比喻和收益/损失框架之间的相互作用显著影响了说服性信息传递.
结论:
- 一个整合理论构造的gestalt视角被提倡用于理解说服性信息传递的有效性.
- 一个分析框架应该包含概念隐喻和收益/损失框架的框架效应.
- 有效的负责任博运动需要对心理和沟通原则有细微的了解.
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