在线杂货购物意图:马来西亚老年人的观点
Yee-Yann Yap1, Siow-Hooi Tan1, Siow-Kian Tan1,2
1Faculty of Management, Multimedia University, Malaysia.
Heliyon
|November 2, 2023
概括
年龄较大的成年人.
科学领域:
- 老年学是一门学科.
- 人与计算机的交互
- 信息系统信息系统信息系统
背景情况:
- 在老年人中,在线杂货购物 (OGS) 的采用正在增长.
- 对于服务提供商来说,了解影响OGS在这个人口群体中的使用因素至关重要.
- 现有的模型需要调整以满足老龄化人口的特定需求.
研究的目的:
- 调查影响老年人使用在线杂货购物 (OGS) 的意图的因素.
- 将技术接受模型 (TAM) 扩展到针对老年人和功能衰老的构造.
- 检查感知易用性,实用性和OGS采用意图之间的关系.
主要方法:
- 在马来西亚克朗山谷对302名60岁以上的非OGS用户进行调查.
- 采用非概率抽样方法进行数据收集.
- 使用部分最小平方结构方程建模 (PLS-SEM) 分析数据.
主要成果:
- 感知到的易用性,功能能力,生活过程中的事件和数字素养都会对OGS的实用性产生积极的影响.
- 生活过程中的事件,数字素养,技术焦虑和促进条件影响人们对易用性的感知.
- 这些因素共同决定了老年人采用OGS的意图.
结论:
- 调查结果强调了解决功能衰老和数字素养对于OGS采用的重要性.
- 洞察力可以为定制的营销策略和政府对老年OGS用户的支持提供信息.
- 这项研究有助于了解老年人对技术的接受程度.
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