酒店星级评级与网站信息质量之间的关系基于视觉呈现
Ching-Hsue Cheng1, Ming-Chi Tsai2, Yuan-Shao Chang1
1Department of Information Management, National Yunlin University of Science and Technology, Douliou, Yunlin, Taiwan.
PloS one
|November 2, 2023
概括
高星级酒店提供比较低等级的酒店更详细的网站信息. 分析显示了信息质量的明显差异,星级评级影响了酒店的关键属性.
科学领域:
- 旅游管理 旅游管理
- 信息质量评估 信息质量评估
- 数据科学应用数据科学应用
背景情况:
- 酒店业对旅游业的依赖需要有效的在线存在.
- 消费者搜索行为越来越数字化,强调网站信息.
- 适应市场变化需要酒店优先考虑网站内容和质量.
研究的目的:
- 调查酒店星级评级与网站信息质量之间的关系.
- 提出一种新的方法,将数据科学技术整合到此分析中.
- 为了识别特定的网站信息属性,区分酒店的星级.
主要方法:
- 利用粗集合理论 (RST) 进行数据分析.
- 应用主要组件分析 (PCA) 和t分布式静态邻居嵌入 (t-SNE) 用于维度缩小和可视化.
- 使用属性性能可视化来比较酒店类别.
主要成果:
- 在两星以下的酒店和四星以上的酒店之间,信息质量存在显著差异.
- 更高的星级酒店提供更全面的网站信息.
- 一星级和两星级酒店在景观,回复时间,餐厅,社交媒体和薪酬信息方面表现出色.
- 三星至五星级酒店在运营支持,补偿,餐厅,交通和客房信息方面表现出强势.
结论:
- 酒店的星级评级与网站信息质量和详细性相关.
- 特定的网站属性为不同的酒店星级类别提供竞争优势.
- 调查结果为酒店利益相关者提供了可操作的见解,以改善在线信息策略.
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