无塑料杂货购物的出现:了解实践转型的机会
Joya A Kemper1, Fiona Spotswood2, Samantha K White3
1University of Canterbury Business School, University of Canterbury, 22 Kirkwood Avenue, Ilam, Christchurch 8140, New Zealand.
Journal of environmental management
|November 2, 2023
概括
在杂货店购物中减少塑料包装是具有挑战性的,但可以实现的. 四个关键机制 - - 稳定,设想,情感联系和适应 - - 支持消费者采用可持续的购物实践.
科学领域:
- 环境科学 环境科学
- 消费者行为研究 消费者行为研究
- 社会学 社会学 社会学
背景情况:
- 消费者对可持续性的需求与食品零售中塑料包装的普遍使用发生冲突.
- 改变消费者行为对于循环经济倡议和减少塑料垃圾至关重要.
研究的目的:
- 通过尽量减少塑料包装,探索日常食品购物实践如何通过尽量减少塑料包装来实现更大的可持续性.
- 确定消费者驱动的战略,以避免,减少或取代杂货购物中的塑料.
主要方法:
- 定性研究方法.
- 与消费者进行了十八次半结构化采访,以可持续性为导向.
- 分析的重点是确定支持无塑料购物的机制.
主要成果:
- 无塑料杂货购物带来了重大挑战,即使是专注的消费者.
- 确定了四种"明亮点"机制:破坏稳定,设想,情感联系和适应.
- 消费者的反射性和根深蒂固的可持续导向有助于实践的采用和稳定性.
结论:
- 破坏稳定和设想帮助吸引消费者购买无塑料的购物.
- 情感上的联系和适应性促进了对可持续实践的长期承诺.
- 调查结果为决策者,营销人员和制造商提供了洞察力,以促进稳定的无塑料杂货购物.
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