"与ChatGPT聊天":分析影响用户使用开放AI的ChatGPT使用UTAUT模型的意图的因素
1Development and Educational Communication Unit, Ahmedabad- 380056, India.
Heliyon
|November 6, 2023
概括
这项研究揭示了影响印度接受ChatGPT的因素. 感知到的互动性和隐私问题,以及UTAUT模型因素,显著影响用户对AI语言模型的参与.
科学领域:
- 人工智能的人工智能
- 人与计算机的交互
- 技术的接受技术的接受
背景情况:
- OpenAI的ChatGPT是一个被广泛采用的AI语言模型.
- 了解用户接受对于AI技术部署至关重要.
- 现有的技术接受模型需要对新型AI进行上下文验证.
研究的目的:
- 调查影响印度用户接受和使用ChatGPT的因素.
- 为AI语言模型扩展技术的接受和使用统一理论 (UTAUT).
- 确定聊天GPT采用的关键驱动因素和潜在障碍.
主要方法:
- 定性研究方法.
- 与印度的32名ChatGPT用户进行了半结构化采访.
- 基于技术接受和使用统一理论 (UTAUT) 模型的分析.
主要成果:
- 这四个UTAUT因素显著解释了ChatGPT的使用情况.
- 感知到的互动性和隐私问题成为了关键的扩展构造.
- 发现用户的年龄和经验可以缓解各种因素对ChatGPT使用的影响.
结论:
- 通过互动性和隐私来增强UTAUT模型,有效地解释了ChatGPT的采用.
- 互动性和隐私是AI语言模型设计和实施的关键考虑因素.
- 年龄和经验等人口统计因素在技术接受方面发挥了温和作用.
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