销售点电子烟健康传播活动的开发和测试
Erin L Sutfin1, Allison J Lazard2, Kimberly G Wagoner1
1Department of Social Sciences and Health Policy, Wake Forest University School of Medicine.
Health communication
|November 8, 2023
概括
关于电子烟化学物质暴露的销售点活动对青少年和年轻成年人显示出了希望. 然而,和零售环境中的低暴露和挑战凸显了需要更广泛的沟通策略来减少电子烟的需要.
科学领域:
- 公共卫生 公共卫生
- 行为科学 行为科学
- 沟通研究 沟通研究
背景情况:
- 青少年和年轻成年人使用电子烟仍然是一个重大的公共卫生问题,需要有针对性的沟通策略.
- 现有的销售点 (POS) 环境充满了烟草广告,这给以健康为重点的宣传带来了挑战.
- 了解化学物质暴露信息对年轻人对电子烟风险的看法的影响至关重要.
研究的目的:
- 开发和测试一个POS传播活动,重点关注青少年和年轻人的电子烟化学物质暴露 (16-25).
- 评估视觉吸引力的信息与仅文本信息相比在影响知觉方面的有效性.
- 评估POS活动对尼古丁,大脑发育,成和相对危害的信念的影响.
主要方法:
- 第一个阶段:全国代表性的在线调查 (n=1,636) 开发和测试信息.
- 第二阶段:在六个加油站/便利店进行集群随机试验,将干预 (显示消息) 与控制 (没有消息) 进行比较.
- 截止调查 (n=586) 在基线和四周后期进行,以评估活动暴露和结果.
主要成果:
- 干预消息比纯文本消息更具吸引力 (p < .05).
- 接触干预信息导致对成和相对危害的信念发生了更大的变化 (p < .05).
- 现实世界运动暴露率很低 (31.8%),在第二阶段的干预和对照组之间没有发现显著差异.
结论:
- 突出尼古丁对大脑发育的影响的电子烟预防信息显示出潜力.
- 在竞争激烈的零售环境中,为POS活动获得足够的关注和曝光是一个重大挑战.
- 未来的干预措施应整合多种沟通道,以有效地接触青少年和年轻人.
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