在社交媒体上脱离平台的系统影响
Amin Mekacher1, Max Falkenberg1, Andrea Baronchelli1,2
1Department of Mathematics, City University of London, London EC1V 0HB, UK.
PNAS nexus
|November 13, 2023
概括
被禁止的社交媒体用户迁移到Gettr显示出更高的活动和类似的内容,与Twitter相比,毒性较低. 由于平台结构,这种迁移可能会给民主生活带来风险.
科学领域:
- 社交媒体分析 社交媒体分析
- 在线伤害 适度
- 数字社会学 数字社会学
背景情况:
- 脱平台对于在线伤害缓解至关重要,但其生态系统影响尚未得到充分研究.
- 在平台上追踪被禁用用户是具有挑战性的,这限制了对禁后行为的研究.
研究的目的:
- 调查社交媒体平台迁移上脱平台的后果.
- 分析Twitter上的用户行为和内容与Gettr后禁令.
- 评估平台迁移对用户毒性和网络结构的影响.
主要方法:
- 使用了1500万条Gettr帖子和1200万条Twitter推文的匹配数据集.
- 在两个平台上比较用户的内容和活动水平,包括那些被禁止在Twitter上的用户.
- 分析了用户的毒性和意识形态一致性.
主要成果:
- 禁止使用Twitter并活跃在Gettr的用户的保留率和活动率比这两个平台的用户高 (5倍).
- 两个平台的用户之间存在内容相似性,但被禁止的用户在Gettr.上更活跃.
- 与Gettr相比,匹配的用户在Twitter上表现出更高的毒性,这是由于交叉意识形态的互动,与Gettr相比.
- 分析的队列与极右翼保持一致,这表明在Twitter上与对手的互动是有吸引力的.
结论:
- 脱平台导致大量用户迁移,并改变了Gettr.com等替代平台上的活动模式.
- 与Twitter相比,Gettr本身可能不会增加用户的毒性,因为跨意识形态冲突会导致滥用行为.
- 像巴西利亚起义这样的政治事件之前,Gettr网络的结构变化凸显了不受监管的平台对民主进程的风险.
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