"我说什么?我说什么? 我该如何说出来呢?" 推特作为心理健康研究知识传播工具
Erin Madden1, Katrina Prior1, Tara Guckel1
1The Matilda Centre for Research in Mental Health and Substance Use, Faculty of Medicine and Health, The University of Sydney, Sydney, NSW, Australia.
Journal of health communication
|November 13, 2023
概括
研究人员可以通过包括多媒体和指定目标人群,在Twitter上促进心理健康研究的参与. 确保信息明确基于证据也是有效传播的关键.
科学领域:
- 社会科学 社会科学 社会科学
- 公共卫生 公共卫生
- 沟通研究 沟通研究
背景情况:
- 心理健康研究的有效传播对公共健康至关重要.
- 推特是快速分享信息的重要平台.
- 研究人员需要指导方针来优化Twitter参与度.
研究的目的:
- 为推特上传播心理健康研究制定基于证据的指导方针.
- 确定影响参与的因素 (最喜欢的,转发,评论) 与心理健康研究推文.
- 为研究人员提供可行的建议,以最大限度地发挥影响.
主要方法:
- 对来自澳大利亚组织的300条心理健康研究推特进行分析 (2018年9月至2019年9月).
- 在消息传递,研究领域,心理健康领域,外部网络和媒体功能中编码了27个预测变量.
- 使用回归分析来确定与参与度指标的关联.
主要成果:
- 有超链接或多媒体的推特更有可能被转发.
- 关注特定人口群体的推特收到了更多的评论.
- 不到一半的预测变量通过了有效性测试;基于证据的性质很难推断.
结论:
- 研究人员应该使用多媒体并指定目标人群以增加Twitter参与度.
- 建议在推特中明确表示基于证据的信息.
- 拟议的指导方针和资源旨在改善Twitter上的心理健康研究传播.
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