通过基于激励采访技术的网络对话,在公共社交媒体论坛上解决反疫苗情绪:观察性研究
David Scales1,2, Lindsay Hurth2, Wenna Xi1
1Weill Cornell Medicine, New York City, NY, United States.
JMIR infodemiology
|November 14, 2023
概括
传染病学家使用同情心为先的策略来应对社交媒体上的健康错误信息,导致参与度较低. 这些干预措施可能会减少有争议的讨论,强调需要进一步研究和平台数据透明度.
科学领域:
- 社交媒体 卫生干预措施 干预措施
- 数字健康传播数字健康传播
- 公共卫生信息学 公共卫生信息学
背景情况:
- 社交媒体上的健康错误信息存在风险.
- 对于数字健康干预,现场实时实地研究有限.
- 解决错误信息需要新的方法.
研究的目的:
- 用激励性采访技术描述"信息学家"的试点项目.
- 评估这些干预措施对社交媒体上COVID-19疫苗错误信息的影响.
- 为实时数字健康干预建立一个评估框架.
主要方法:
- 实地研究涉及"信息学家"干预Facebook帖子.
- 干预的重点是针对COVID-19疫苗的错误信息.
- 使用统计测试和回归模型分析的参与度指标 (表情符号,回复).
主要成果:
- 在包含疫苗错误信息的Facebook帖子上进行了145次干预.
- 干预评论 (传染病学家的回复) 与匹配的对照评论相比,显示参与度较低.
- 首先同情的策略导致参与减少,可能是通过使讨论变得安静.
结论:
- 在这项试点研究中,同理心第一的沟通策略获得的参与度较低.
- 干预措施可以通过缓解有争议的错误信息线程来减少参与.
- 需要进一步的实地研究,强调平台数据透明度的重要性.
关键词:
这是一种抗疫苗的抗疫苗.数字环境数字环境参与 参与 参与 参与健康错误信息 错误的健康信息传染病感染的流行病.传染病学是传染病学.信息环境信息环境医疗错误信息是一种错误的信息.错误的信息 错误的信息观察性研究是一种观察性研究.社交媒体 社交媒体社交媒体参与度指标更多相关视频
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