在2020年美国大选之前对社交媒体标签决策的调查
Samantha Bradshaw1, Shelby Grossman2, Miles McCain2
1School of International Service, American University, Washington, D.C., United States of America.
PloS one
|November 15, 2023
概括
社交媒体平台不一致地标记了误导性的选举声明. 推特不成比例地标记了经过验证的用户的内容,这表明尽管有声明的政策,但仍有任意的调节做法.
科学领域:
- 社会科学 社会科学 社会科学
- 沟通研究 沟通研究
- 政治科学 政治科学是指政治学.
背景情况:
- 由于缺乏透明度,评估社交媒体内容调节的一致性是具有挑战性的.
- 评估跨平台内容主管的决策过程是很困难的.
研究的目的:
- 调查Facebook和Twitter上的内容调节决策的一致性.
- 分析与2020年美国总统大选有关的误导性声明的标签.
主要方法:
- 分析了1035个社交媒体帖子,其中包含78个误导性的选举声明.
- 对Facebook和Twitter对相同内容的标签决定进行比较.
- 调查影响不一致内容调节的因素.
主要成果:
- 脸书和推特在标记误导性声明方面表现出类似的不一致率 (分别为31%和30%).
- 大多数标签不一致似乎是任意的,一些合理的解释在声明政策之外.
- 推特显示了偏见,标记来自验证用户的内容比来自未经验证用户的相同内容更频繁.
结论:
- 对于政治信息而言,社交媒体内容的调节是不一致的,并且可能具有偏见.
- 学术界与行业的合作对于理解不透明的平台政策至关重要.
- 调查结果强调了在内容调节方面需要更大的透明度和问责制.
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