在中国促进健康的模式:分析消费者群体和模式趋势的演变
Chuan Bo Liang1, Bin Cui2, Fu Rong Wang3
1Yangzhou Polytechnic Institute, Yangzhou, Jiangsu Province, China.
PloS one
|November 15, 2023
概括
中国的模式各不相同,老年人,受过教育的人和收入较高的人更喜欢"混合"的方法. 年轻的雄性往往选择不健康的"高温",需要有针对性的健康教育.
科学领域:
- 食品科学与人类健康
- 营养流行病学 营养流行病学
- 消费者行为分析 消费者行为分析
背景情况:
- 方法显著影响食品成分和人类健康结果.
- 了解每天的中国模式及其不断变化的趋势至关重要,但仍然不清楚.
- 独特的中国传统提供了多样化的方法.
研究的目的:
- 确定主要的中国模式及其对健康的影响.
- 根据模式偏好来定义消费者集群.
- 分析人口统计的影响和中国模式的趋势.
主要方法:
- 在4710名中国东部居民中对方法消费频率进行调查.
- 探索性因子分析和K-Means集群分析用于模式和集群识别.
- 统计测试 (千平方,回归) 以评估人口统计学关联和偏好.
主要成果:
- 确定了三个主要的模式:中国传统,混合和高温.
- 发现了七个不同的模式,拥有独特的人口特征的消费者集群.
- 发现年龄,教育,收入和健康的"柔软"模式之间存在积极的相关性.
结论:
- 老年,受过教育和收入较高的消费者倾向于更健康的"混合"模式.
- 年轻的男性和21-35岁的年龄组与不健康的"高温"模式更为相关.
- 建议针对年轻男性和21-35岁人口群的健康教育,以促进更健康的选择.
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