在COVID-19期间探索疫苗犹和采用:对PM的Mann Ki Baat对话的回顾
Veena Dhawan1, Suhas Dhandore1, Ashish Birendra Chakraborty1
1Immunization Division, Ministry of Health and Family Welfare Government of India, New Delhi, India.
概括
印度总理纳伦德拉·莫迪利用Mann ki Baat电台节目解决了印度对COVID-19疫苗的犹和误解. 研究表明,这种沟通策略对疫苗接种产生了积极影响.
科学领域:
- 公共卫生传播 公共卫生传播
- 健康 行为 健康行为
- 流行病学 流行病学
背景情况:
- 随着COVID-19大流行,全球卫生紧急情况出现,需要快速开发和部署疫苗.
- 疫苗的犹和误解对包括印度在内的全球公共卫生工作构成了重大挑战.
- 有效的沟通策略对于公共卫生计划的成功至关重要.
研究的目的:
- 审查总理纳伦德拉·莫迪 (Narendra Modi) 的"曼基巴特" (Mann ki Baat) 电台节目在解决印度对COVID-19疫苗的犹方面的作用.
- 分析曼基巴特对COVID-19疫苗传播的媒体倍增效应.
- 了解公众参与社交媒体和"曼基巴特"节目对疫苗接种的影响.
主要方法:
- 关于曼基巴特 (Mann ki Baat) 报道COVID-19大流行病的实证研究的审查.
- 分析与疫苗沟通相关的媒体乘数影响和社交媒体参与.
- 评估沟通努力与疫苗接种数据之间的相关性.
主要成果:
- "曼基巴特"是莫迪总理直接解决公众对COVID-19疫苗的担忧的一个重要平台.
- 该计划表现出了显著的媒体倍增效应,扩大了疫苗意识和信心.
- 增加公众参与和社交媒体上的积极话语与更高的疫苗接种率相关.
结论:
- "曼基巴特"节目是打击COVID-19疫苗犹和促进印度接种疫苗的有效工具.
- 战略性地使用大众媒体和公众参与平台可以提高国家卫生运动的成功率.
- 在卫生紧急情况下,通过可信的沟通道解决公众的误解至关重要.
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